Don’t Rest On Pretty™
is a brand consultancy
and design studio
in Cincinnati, Ohio.
DROP develops great brands for great people.
DROP helps you identify
Find Your
Voice
When you’re doing great things, you want your market to know, and the most effective way to connect with new customers in the increasingly crowded media environment is clear communication of your brand’s value and purpose in your own unique voice.
Find Your Message
Stand out from your competitors with a strong central message. That clear message, delivered in your unique voice, assures that when people need what your brand provides, you will be the first that comes to mind.
Find Your Language
People like consistency and authenticity in brand communication. By developing your own brand language to portray your core message in your unique voice, you can persuasively engage your target audience.
DROP helps you connect
Communicate Visually
Distinctive visual imagery is the single most powerful way to connect your audience with your brand. In an instant, your unique look helps your target audience recognize and remember your brand, its virtues, and its values.
Communicate Emotionally
Whether you manufacture rugged farm equipment, curate luxurious organic soaps, or the sleekest music app on the market, conveying your emotional commitment to your mission helps your audience feel connected to your brand.
Communicate Appropriately
Communicate with your target audience on their terms — where they want, when they want, and how they want — in a manner consistent with their culture and attitudes.
DROP helps you grow
Discover New Markets
A strong brand that’s flexible enough to have crossover appeal can attract new audiences with new desires and demands you can fulfill, giving your business previously unimagined profit opportunities to pursue.
Discover New Verticals
Whatever your calling, a stand-out brand can open doors to target new industries. Consistent and clear communication from your brand helps your target audience seamlessly engage with and trust your new endeavors.
Discover New Partnerships
As your brand’s strength and visibility grow, you become attractive to new potential partners. Natural and organic strategic partnerships can increase sales and profitability by orders of magnitude.
DROP works for you
DROP
Essential
Are you an individual who needs a brand? Perhaps you’re an artist, an electrician, an accountant... DROP believes every person deserves to thrive through great design. No brand is too small to shine!
DROP Small Business
Are you bigger than a breadbox but smaller than a breadbox factory? DROP can create a streamlined new identity or revitalize your existing one to help you communicate with your target markets and grow your business on a 24/7 basis.
DROP Enterprise
For larger business enterprises, DROP can help you achieve your next level of sales and profitability through our powerful combination of in-house innovation and remote collaborators. Have one of your dozens (hundreds? thousands?) of associates contact us to set up a meeting.
